What does #FeelinGood even mean and why do we talk about it all the time? Well for starters, it's hard to feel like sh*t when you have neon orange glasses on your face. We design frames and colors not to exist in a vacuum, or sit on a shelf but to be rocked boldly and worn with flair. They are made to accompany you through the things in life you love the most. That means Coronas at the beach on a salty summer day. That means front row antics at Coachella, Lollapalooza, and Ultra. That means fall hikes through the expanses of Yellowstone. It's all about creating products that express your style, and hold up to the beatings of a life lived with passion. You can do all this without fear because even if you lose your Blendz or break 'em in the line of duty ... that next new design is always right around the corner!
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