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Blenders Eyewear

‘BE THE A1PHA,’ Raising $100K for Aztec Football Student-Athletes

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As a San Diego State alumnus, Blenders founder Chase Fisher knows there’s no bigger win than when Aztec Nation steps up together and meets the moment. And for the 2024-25 football season, there’s no denying that NIL (Name, Image, Likeness) is THE moment.‘BE THE A1PHA’ was built for it.

Aztec Fans, Help Us Change the Game With ‘BE THE A1PHA’

When you lift players up, their program rises with them. That’s why we designed ‘BE THE A1PHA’ to change the game … literally. All profits are contributed to Aztec Link, an official NIL partner of San Diego State Athletics, in support of Aztec football student-athletes.

Our student-athletes strive to stack wins on and off the field — and ‘BE THE A1PHA’ is here to help them do precisely that.

Aztec Bold. Raising $100K Aztec Fast.

In keeping with the spirit here in Pacific Beach, we went B-O-L-D to get to the goal line, Blending polarized power with Aztec team pride. The result is a stunning limited-edition pair of shades that are a serious flex for any Aztec football diehard.‘ BE THE A1PHA’ brings an all-out blitz of features:

• Iconic ‘Meister X2’ single-lens design Premium, polarized PureBlend™ Lens

• Aztec sun calendar temple print matching SDSU's helmet

• “BE THE A1PHA” team motto on the top bar

Get yours now to support Aztec football student-athletes through Aztec Link.

Did you know? // This isn’t our first rodeo raising NIL funds for San Diego State student-athletes. During our 2024 “March Radness” event, we launched the incredible 'Twelve LTD.’ Millenia DX sunglasses, contributing all profits to Aztec men’s basketball student-athletes.

What Is NIL?

NIL stands for Name, Image, and Likeness. Effectively, it’s the personal brand of NCAA student-athletes.

NIL policies enable student-athletes to earn fair compensation for the use of their Name, Image, and Likeness in commercial ventures, including brand sponsorships.

Brand sponsorships like Blenders’ ‘BE THE A1PHA’ shades are your opportunity to contribute to San Diego State student-athletes within NCAA rules.

Fast. Physical. Fun. The New Face of Aztec Football.

Aztec football head coach Sean Lewis has arrived in San Diego to transform SDSU Football — and he’s here to do it AZTEC FAST.

Coach Lewis brings vast experience and an innovative mind to SDSU. Previously head coach at Kent State from 2018-22, he spent last season in Boulder as the offensive coordinator for Deion Sanders and the Colorado Buffaloes. The offense flourished under his leadership, averaging over 80 yards more per game than the previous season.

Coach Lewis’ previous stops also include Syracuse, Bowling Green, and Eastern Illinois. Now, he seeks to transform the 2024-25 Aztecs with his “BE THE A1PHA” system.

“BE THE A1PHA” isn’t merely a locker room rallying cry. It’s the values-based framework underpinning everything Coach Lewis strives to achieve at SDSU — one built with the cornerstones of passion, purpose, and being a little better every day.

Aztec football student-athletes are working to become leaders on and off the field, and the ‘BE THE A1PHA’ shades are here to help them on their way.

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BE THE A1PHA

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