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Inspired by Coach Prime’s signature style on and off the water, bold pops of red meet black tortoise, complemented by a touch of PRIME gold. ANSI-rated, polarized red mirror lenses cut glare and keep your vision sharp, while the wraparound fit stays secure through it all. Rubberized nose pads add comfort and control when the day picks up. From the water to everything after, this pair keeps you sharp and ready. Gender Unisex Frame Gloss Tort Lens Polarized PureBlend™ Red Mirror UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box EVA Case & Microfiber Pouch ... More Details -
PRIME 21 - Black$89"Look good, feel good, play good." COACH PRIME says it — now take it to heart by copping 'PRIME 21 - Black.' These 'Millenia DX' shades score big with a polarized PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit and feel. But where 'PRIME 21' truly dominates is the details. Gold-tone hardware and a glossy interior contrast the matte-black frame. And in a nod to the Hall of Famer's undefeated work ethic, metallic 'PRIME' and 'WE COMING' badges grace the temples, reminding you to make today your best day. Ready to experience the 'DX' difference? Gender: Unisex Frame: Matte Black Lens Polarized PureBlend™ Smoke Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
Go bolder with the official COACH PRIME sunglasses,'PRIME 21 - Color Block.' These iconic, special-edition 'Meister X2' shades sport the superior scratch resistance of our polarized PureBlend™ Lens and a metal core for an enhanced fit. Designed in collaboration with Deion Sanders, all the exclusive details are present — including the signature PRIME 21 logo on each temple and "IT’S PERSONAL" emblazoned on the frame’s brow. And the best part? The color-blocked blitz of black and white is accented by metallic gold in a salute to COACH PRIME and Colorado fans everywhere. Gender Unisex Frame Gloss White with Black Color Blocking Lens Polarized PureBlend™ Smoke Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
PRIME 21 - Tort$89This isn’t just a frame — it’s a statement. Kingpin is a futuristic frameless shield designed in exclusive collaboration with Coach Prime, and it's here to disrupt the sidelines. That sleek silver mirror lens? Iconic. The tortoise fade? Untouchable. Every angle, every detail, engineered for bold moves and bigger moments. Lightweight, polarized, and packed with purpose, the Prime 21 - Tort brings Prime’s game-day swagger to your everyday flex. Gender Unisex Frame: Gloss Tort Fade Lens Color Polarized PureBlend™ Silver Mirror UV Rating:100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Premium Faux Leather Case, Microfiber Pouch, & Sticker ... More Details -
Prime 21 – Black/Pink Mod channels fearless energy and Coach Prime’s signature flair into a limited-edition drop that honors the fight against breast cancer and 100% of profits go back to Keep A Breast. With radiant rose gold accents, a polarized PureBlend™ lens, and fearless design, this pair makes a bold statement, on and off the field. Created in collaboration with Coach Prime, this release stands for more than style. It’s a tribute to resilience, powered by purpose and pride. Gender Unisex Frame Matte Black & Transparent Pink Lens Color Polarized PureBlend™ Pink Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box: Premium Faux Leather Case & Microfiber Pouch ... More Details
