In early 2015 we were awarded the opportunity to work with Mario to develop a custom line of products that matched not only his personal style, but his core values, visions and goals.
Roadblocks in this collab came early and often. After testing dozens of different design variations, styles were finalized and we began the manufacturing process. Just when the entire collection was finished and ready to ship, sh*t hit the fan. Mario informed us that he had been traded from Miami to Memphis. The thousands of glasses we just spent five months designing and manufacturing were left to sit on the shelves until we knew what the next steps were going to be.
Professional Basketball, like entrepreneurship, is a tough business. Mario knows firsthand, as we do, that things don’t always go as planned, and you gotta roll with the punches.
All good though. We’re quick on our feet and were able to reboot designs quickly in order to reflect the new roster, team and city Mario would call home. In March 2016, just when the new designs went into production … Mario suffered a critical season ending injury to his achilles tendon. He was put on injured reserve and waived by Memphis. Now, facing a long road to recovery and an uncertain future in the league, Mario faces the toughest test of his career.