Blenders Eyewear was founded as an experiment in lifestyle design; Following our passion down an uncharted road. For us, that meant designing cool stuff, enjoying a vibrant, active lifestyle, and traveling as much as we could. When we discovered fellow San Diegan, Kiersten Rich, it was Peanut Butter meeting Jelly.
Kiersten launched “The Blonde Abroad” in 2011 as a multilevel passion project, and now travels nine months out of the year to over 50 countries, writing, telling stories, volunteering, and exploring. By every measure, she is absolutely KILLING it! Like most stories though, her success didn’t come easy. Kiersten left a cushy job in corporate finance (a.k.a. 100 hour work weeks) to volunteer, travel and reset priorities. For years she lived out of a backpack on less than $50 dollars a day, growing her brand and learning along the way.