FREE US SHIPPING OVER $50 + FREE RETURNS
FREE US SHIPPING OVER $50 + FREE RETURNS
COACH PRIME’s back in Boulder for his biggest season yet — and "You Gotta Believe" we're ready! An exclusive collaboration with Deion Sanders, 'PRIME 21 - Gold' scores with a bold monochromatic look that, like PRIME himself, "AINT HARD 2 FIND." The shades show out with a crystal gold frame and a gold mirrored PureBlend™ Lens for superior scratch resistance and clarity. Metallic 'PRIME' and 'WE COMING' temple badging rounds out this salute to a sports icon.
Ready to experience the 'DX' difference?
COACH PRIME’s arrival in Boulder put the college football world on notice. Why shouldn’t his shades make a statement, too? We designed these bold-and-gold sunglasses to break the internet. (Mission accomplished.)
"You better believe we are back this year, bolder and better."
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.
‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever.
Flexible arms with a metal wire core increase adjustability without sacrificing integrity.
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.
PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.
Really nice pair of inexpensive shades. I would definitely buy the brand again.
Stylish and cute glasses that look and feel great. The packaging and case are brilliantly created and fashionable.
Looking like a mac daddy
Great fit. Looks great on. Protection from the sun is the best! Get lots of compliments
These sunglasses are so great. They look amazing, and the quality is truly better than any other expensive brand we have tried. Have bought these ones in two different colors. I can really recommend these to anyone.