Get Primed for Game Day.
SHOP ALL SEASONS
Bigger, Bolder, and Better.
The shades that shocked the world by the coach that’s changed the game. Step into your Gameday vibe with Blenders x COACH PRIME's exclusive special-edition sunglasses.
Bigger. Bolder. Better.
The shades that shocked the world by the coach that’s changed the game. Be Seen, Be Loud in Blenders x COACH PRIME's Season 2 collection of exclusive special-edition sunglasses in two iconic styles.
First-of-its-kind NIL Brand Deal
Together with Coach Prime, Blenders unveils a historic NIL brand deal with Peggy Coppom: a 99-year-old University of Colorado superfan.
A Life in Forward Motion
A partnership with Ms. Peggy was a no-brainer for us simply because she embodies one of our core values that has guided our brand for 13 years: A Life in Forward Motion.
Ms. Peggy's Impact
Peggy has been a force for brightness to her family, Boulder community, and the global world of sports for decades, which is why in turn we have designed a Limited-Edition 'Peggy Sleeve' to celebrate her impact. $1 from every sleeve sold goes to Peggy and her family.
Meet Ms. Peggy Coppom
Peggy Coppom is known as a superfan in Boulder, Colorado for her decades of dedication and love for the CU Buffs. Peggy and her late twin sister, Betty, could always be spotted at home football games in the last row of section 104 rocking CU gear head to toe. Although Peggy lost her best friend, sister, and cheering partner, she carries on the loving spirit of “The Twins” that the CU community and Blenders hope to carry on for years to come.
It's Prime Time.
The Future Is Bright with 'Blenders x COACH PRIME,' an exclusive collection of special-edition sunglasses from the biggest coach in college football.
Season 1 Recap
The Shades That Broke the Internet.
Blenders Gifts Coach Prime
In 2022, our journey began with a tip-off that we couldn’t ignore. Our founder Chase’s Dad kept raving about someone making waves—Coach Prime, Deion Sanders. After months of texts to Chase and discovering more about Coach Prime’s electrifying impact, we knew we had to act. We tracked down his address and sent him a box of our finest Blenders. The result? Coach was instantly hooked, igniting a partnership that was destined for greatness.
Blenders Partners with Coach Prime
By June 2023, with the college football season on the horizon, we took our partnership to the next level. Teaming up with Coach Prime, we created sunglasses that weren’t just accessories—they were statements. We pushed our creative limits, and what emerged was nothing short of legendary. This was more than a collaboration; it was a revolution.
CU Season Kickoff
The college football season kicked off with a bang as Coach Prime stepped onto the field as the new head coach of the Colorado Buffaloes—a team coming off a rough 1-11 season. But Coach Prime wasn’t just stepping in; he was about to rewrite history. With back-to-back victories to start the season, what came next was beyond anything we could have imagined.
Game 3 | Pt. 1: The Hat and Sunglasses Bowl
After two massive wins, CU Boulder was fired up for Game Three against their rivals, Colorado State. But just days before the showdown, the rivalry hit a boiling point. The opposing head coach took a personal shot at Coach Prime, declaring, “When I talk to grownups, I take my hat and glasses off.” He made this personal. It was like pouring gasoline on an already blazing fire. What was once the Rocky Mountain Showdown quickly transformed into 'The Hat and Sunglasses Bowl.' It was time to take this partnership public and show the world what we had.
Game 3 | Pt. 2: Coach Gifts the Team
Coach Prime didn’t just take the comments in stride—he turned them into fuel. He rallied the entire team, gifting them all a pair of our unreleased custom sunglasses. The all-gold coloring in our iconic Millenia style was the perfect blend of style and steeze. Coach Prime showed those boys how to rise to the occasion through his responses, and the weekend was just getting started.
Game 3 | Pt. 3: College GameDay
The morning of the game, ESPN’s College GameDay was in town, bringing even more buzz to an already heated matchup. Throughout the weekend, our sunglasses were everywhere—worn by icons like The Rock, Erin Andrews, Pat McAfee, and countless others. We didn’t just go viral; we made history. This wasn’t just a moment; it was a movement, and it was nothing short of epic.
Game 3 | Pt. 4: The Buffs Win in Double OT
To cap off an unforgettable weekend, the game itself was a nail-biter. The Buffs pulled off a stunning 43-35 win in double overtime. As Coach Prime said, the team showed resilience and fought for every inch. That victory left the Buffs 3-0, kicking off the season with a perfect record.
The Aftermath
From Friday through Sunday, Blenders and Coach Prime generated over $4 million in sales, marking a historic achievement in viral sports moments and the largest organic sales day in our history. At its peak, a pair of sunglasses was preordered every 10 seconds, showcasing the impact and virality of the moment. A prime example of being in the right place at the right time.
Gearing Up for Season 2
While the results of the 2023 season weren’t perfect, what we built together — the passion, the growth, the community — is here to stay. As kickoff approaches, we're ready to bring you ‘Season 2.’ And trust us, "WE COMING."