Privacy Policy

Effective Date: January 1, 2020


This Privacy Policy describes the privacy practices that Wise Gull, Inc., dba Blenders Eyewear, with an address at 4683 Cass St., San Diego, CA 92109 (“Blenders” or “us” or “we”) follows when collecting and using information about you from our website ( or from third party websites and mobile applications where you purchase our products (collectively, “Site”). 

We ask that you please read this Privacy Policy before using the Site. It describes what information we gather from you and others who visit or use the Site, how we use that information, and what we do to protect it. When you access or use the Site, certain information, including personal information, may be collected, transferred, processed, stored, and in certain circumstances, disclosed as described in this Privacy Policy. BY VISITING OR USING OUR SITE, YOU EXPRESSLY CONSENT TO THESE INFORMATION HANDLING PRACTICES. 

Capitalized terms used but not defined in this Privacy Policy have the definitions provided in the Terms and Conditions. Parts of the Terms and Conditions affect this Privacy Policy, so unless you have already done so, please review the Terms and Conditions prior to using the Site. IF YOU DO NOT AGREE WITH THIS POLICY OR OUR TERMS AND CONDITIONS, PLEASE DO NOT ACCESS, USE OR REGISTER FOR AN ACCOUNT ON THE SITE.

This Privacy Policy complies with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this section.  

Please be aware that our services and systems are housed on servers inside and outside the United States, and the information we collect (including through cookies) is processed and stored both inside and outside the United States.  These jurisdictions may not offer the same level of privacy protection as the country where you reside or are a citizen. BY USING THE SITE AND PROVIDING INFORMATION TO US, YOU CONSENT TO THE TRANSFER TO AND PROCESSING OF THE INFORMATION AS DESCRIBED IN THIS POLICY.

Table of Contents


  • We collect data to provide the products and services you request, ease your navigation on our Site, communicate with you, and improve your experience using our Site.  Some of this information is provided by you directly, such as when you create an account on our Site or register to receive the Blenders newsletter. Some of the information is collected through your interactions with our Site, such as when you download information use our store locator. We collect such data using technologies like cookies, action tags, and other tracking technologies, error reports, and usage data collected when you interact with our Site. Some of the information is collected from your use of and interactions with us and others on social media, including but not limited to Facebook®, Instagram® Twitter®, Snapchat®, and YouTube® (collectively “Social Media”).  

    The data we collect depends on the Site and features thereof that you use, and includes the following:

      1. Personal Information. When you visit the Site without creating an account, you can browse without submitting personal information about yourself. If you choose to create an account or order our products on the Site, the Site collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”).  In particular, the Site has collected the following categories of personal information from its consumers in the last twelve (12) months. We obtain these categories of personal information with the methods described in more detail below.   




    A. Identifiers.

    A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.


    B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

    A name, physical characteristics or description, address, telephone number.  Some personal information included in this category may overlap with other categories.


    C. Protected classification characteristics under California or federal law.

    Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


    D. Commercial information.

    Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


    E. Biometric information.

    Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.


    F. Internet or other similar network activity.

    Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.


    G. Geolocation data.

    Physical location or movements.


    H. Sensory data.

    Audio, electronic, visual or similar information.


    I. Professional or employment-related information.

    If you are an employee of Blenders, we collect employment information, such as your human resources records, benefits information, payroll records, current or past job history or performance evaluations.


    J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

    Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.


    K. Inferences drawn from other personal information.

    Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


    L. Content.

    Content of email and chat messages you send to us, such as feedback or questions you ask, including your preferences related to the Site and marketing, reviews and opinions, and responses to surveys and promotional offers.  We will collect and utilize any data files you send to us for troubleshooting and improving our services. When you contact us, phone conversations, emails, or chat sessions with our representatives may be monitored and recorded in order to improve our services, or to facilitate the processing and resolution of your request or complaint.


    Personal information does not include: 

    • Publicly available information from government records.
    • De-identified or aggregated consumer information.
      • Information excluded from the CCPA’s scope, including without limitation: health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 and the California Confidentiality of Medical Information Act or clinical trial data;
      • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act or California Financial Information Privacy Act, and the Driver’s Privacy Protection Act of 1994.

    We may also collect personal information from third parties, such as Social Media, product vendors, payment card partners, and other partners, including but not limited to Facebook, Instagram, Shopify, Attentive, Klaviyo, Swell, Yotpo, Returnly, and Netsuite. Our collection of this information allows us to provide you with our products and services, establish, maintain and support your user account on the Site, and communicate with you in accordance with our Terms and Conditions.

      1. Usage and Device Information. Similar to other web sites, we use tracking technologies, including those provided by third parties as described below in Section 1.4, to automatically collect certain technical information from your browser or device when you visit our Site. This data may include, but is not limited to, your IP address, browser type and language, referring/exit pages and URLs, other browser history, platform type, number of clicks, landing pages, the pages you requested and viewed, the amount of time spent on particular pages, and the date and time of your visits. Our collection of this data, described in more detail below, allows us to provide more personalized, high-quality services to you and to track usage of the Site.
      2. Cookies. We collect certain data based on your interactions with us on the Site using cookies, pixels, action tags, web beacons, and similar technologies (collectively, “Cookies”), including those provided by third parties as described below in Section 1.4. Our collection of data through Cookies includes information about your browser and Site usage patterns, which may include your IP address, browser type, browser language, referring/exit pages and URLs, pages viewed, links clicked, whether you opened an email, and information about the device you use to access the Site. Our collection of this information allows us to improve your user experience in various ways, such as to personalize our display of the Site to you, to “remember” whether or not you are signed in, and to provide better technical support to you. 

    Please note: If you restrict, disable or block any or all Cookies from your web browser or mobile or other device, the Site may not operate properly, and you may not have access to our services or Site.  We shall not be liable for any impossibility to use the Site or degraded functioning thereof, where such are caused by your settings and choices regarding Cookies.

      1. Third Party Analytics Providers. We also use Google, Facebook, Instagram, and other third party analytics providers (“Analytics Providers”) to collect information about Site usage and the users of the Site, including demographic and interest-level information. Analytics Providers use cookies in order to collect demographic and interest-level information and usage information from users that visit the Site, including information about the pages where users enter and exit the Site and what pages users view on the Site, time spent, browser, operating system, and IP address. Cookies allow Analytics Providers to recognize a user when a user visits the Site and when the user visits other websites. Analytics Providers use the information they collect from the Site and other websites to share with us and other website operators information about users including age range, gender, geographic regions, general interests, and details about devices used to visit websites and purchase items. We do not link information we receive from Analytics Providers with any of your personal information. For more information regarding Google’s use of cookies, and collection and use of information, see the Google Privacy Policy (available at If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at For more information on Facebook’s privacy practices, please visit, and for information on how Facebook uses cookies, please see  You can learn more about Instagram’s privacy practices at and Instagram’s use of cookies at
      2. Location Information. When you sign up for an account or place an order on the Site, we collect the shipping address and other location information that you provide to us.  Unless you sign up for an account or otherwise provide your physical location information to us, we do not collect precise geolocation data from you or your device, but may collect and use information about your general location (such as any state or country of residence supplied by you when setting up your user profile) or infer your approximate location based on your IP address in order to track our general Site usage or to tailor any pertinent aspects of your user experience to your region. 
      3. User Contributions.  You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Site, such as our Community forums, or posted or transmitted to other users of the Site or third parties, (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized persons will not view your User Contributions.
      4. Social Media. If you interact with us or our other customers regarding Blenders, including its products and services, on any Social Media, you should be aware that: (a) the personal information that you submit by and through such Social Media can be read, collected and/or used by us (depending on your Social Media privacy settings) as described in this Privacy Policy and (b) where Blenders responds to any interaction with you on Social Media, your account name/handle may be viewable by any and all members or users of Blenders’ Social Media accounts.  We are not responsible for the personal information that you choose to submit or link on any Social Media. Social Media operates independently from Blenders, and we are not responsible for Social Media interfaces or privacy or security practices. We encourage you to review the privacy policies and settings of any Social Media with which you interact to help you understand their privacy practices. If you have questions about the security and privacy settings of any Social Media that you use, please refer to their applicable privacy notices or policies.
      1. General. We may use or disclose to third parties the personal information we collect for one or more of the following business purposes:
    • To fulfill or meet the reason you provided the information (e.g., to help provide products and services to you). 
    • To provide support, personalize, and develop our Site and the services we provide you and improve our offerings.
    • For marketing and promotions, including to check your eligibility for giveaways and competitions and to contact you in the event that you win, and to administer our VIP Program, Refer a Friend Program, Street Team benefits, and other promotional programs.
    • To create, maintain, customize, and secure your account with us.
    • To provide you with support, to communicate with you and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
    • To personalize your experience and to deliver content and product and service offerings relevant to your interests, including offers through our Site, third-party sites, and via email (with your consent, where required by law).
    • To help maintain the safety, security, and integrity of our Site, services, databases and other technology assets, and business.
    • For testing, research, analysis, and product development, including to develop and improve our Site and Services.
    • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
    • To prevent illegal activity, fraud, and abuse.
    • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
    • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our users is among the assets transferred.

    In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

    • Identifiers
    • California Customer Records personal information categories
    • Commercial information
    • Internet or other similar network activity
    • Geolocation data
    • Sensory data
    • Content.

    In the preceding twelve (12) months, we have not sold personal information.  Under the CCPA, the sale of personal information means “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.” (Cal. Civ. Code § 1798.140(t)(1)).  In the event that we do sell any personal information, we will update this Privacy Policy to list the categories of consumers’ personal information sold, and we will address the sale of such personal information in accordance with the policies set forth below.

    We will not collect additional categories of personal information, use, or share the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

      1. Account-Related Emails. If you have provided us with your contact information, we may, subject to applicable laws, send you emails about the Site and your account, including our newsletter. For example, when you register, you will receive a welcome email. If our Site is temporarily unavailable, we may also send you an email notice. 

    E-mail communications you receive from us will generally provide an unsubscribe link allowing you to opt-out of receiving future e-mail or to change your contact preferences.  If you have an account with us, you can also change your contact preferences by updating your contact information within your account settings. Please remember that even if you opt out of receiving marketing e-mails, we may still send you important service information related to your accounts and the Services.

      1. Account-Related Phone Calls. By submitting your personal information to us, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”) and applicable state do-not-call regulations.  As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing in accordance with the Rule and applicable state do-not-call regulations. 

    Where you provide “prior express written consent” within the meaning of the Telephone Consumer Protection Act (47 USC § 227), and its implementing regulations adopted by the Federal Communications Commission (47 CFR § 64.1200), as amended from time-to-time (“TCPA”), you consent to receive telephone calls from Blenders, including artificial voice calls, pre-recorded messages and/or calls (including SMS text messages) delivered via automated technology, to the telephone number(s) that you provided.  Please note that you are not required to provide this consent in order to obtain access to the Site, and your consent simply allows Blenders to contact you via these means. Please be advised that by consenting to this Privacy Policy, you are obligated to immediately inform us if and when the telephone number that you have previously provided to us changes. Without limiting the foregoing, if you: (a) have your telephone number reassigned to another person or entity; (b) give up your telephone number so that it is no longer used by you; (c) port your telephone number to a landline or vice versa; or (d) otherwise stop using that telephone number for any reason (collectively “Phone Number Change”), you agree that you shall promptly notify us of the Phone Number Change via e-mail at:, or by using one of the methods set forth in Section 11, “Privacy Questions and Contact Information.”

  • Testimonials.  We display personal testimonials of satisfied customers on our Site in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at
      1. Non-Personally Identifiable Information. We may use non-personally identifiable information, such as anonymized and/or aggregated website usage data, in any manner that does not identify individual users for the purpose of improving the operation and management of the Site, conduct internal research, to better understand our Site usage patterns, resolve disputes, troubleshoot problems, fulfill user requests, or for security and compliance purposes. Any non-personally identifiable information that is combined with personal information will be treated by us as personal information.
      2. Advertising. We do not use the personal information of our users to display any targeted advertising on the Site. 
  • We will not sell your personal information to third parties. We share user information, including any personal information, in the circumstances as categorized below.’

      1. Site and Services. We share your personal information with the following third parties: 

    • Third party website and application providers who may use your personal information to fulfil your orders and requests and to communicate with you about the products and services that we offer.  
    • Affiliated persons or third party service providers assisting us in the operation, management, improvement, research and analysis of the Site, and the products and services that we provide you. Affiliated persons or our third party service providers may augment, extend, and combine your personal information with data from additional third party sources in order to assist us with the above.

    Use of information by property owners and management companies, affiliated persons, and third party service providers will be subject to this Privacy Policy or an agreement that is at least as restrictive as this Privacy Policy.

      1. Legal Requirements. We reserve the right to disclose all information collected via the Site, internally or by third parties, for any lawful purpose or to prevent harm to us or others. For example, and without limitation, in our discretion we may disclose information to government regulators, law enforcement authorities or alleged victims of identity theft. We will notify the affected party in the event of a government or legal request for their information.

      1. Organizational Transitions. If we should ever transfer or restructure the operational ownership of the Site, such as through a merger with another entity or a reorganization of all or a part of our operational responsibilities or assets, we may disclose, transfer, assign our rights, and/or delegate our duties to your personal information without notice and consent, including to prospective or actual recipient entities. Should this occur, we will require any third party receiving your personal information under this subsection to be contractually required to provide the same level of privacy compliance as provided by us under this Privacy Policy.

      1. Disclaimer. We cannot ensure that all of your personal information will be disclosed only in the ways described in this Privacy Policy. For example, we may be required to disclose personal information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your personal information that they collect from the Site. Even with the most rigorous information security standards, no transmission of data over the internet can be 100% secure.

      1. You Can Choose Not to Provide Personal Information. You may always decline to provide your personal information to us. Registration is not required to access some of our online content. If you decide to register, you can choose to provide information that does not reasonably identify you to others by selecting a username which is not related to your actual name. You can also decline to provide any optional information in your account profile.  If you choose not to provide certain personal information with us, some of your experiences may be affected (e.g., we cannot accept or fulfill an order without your name, address, and certain contact information).

      1. You May Decline Other Requests. We use personal information of our users as needed for the purposes for which it was collected or where you have consented to our use of such information. If you do not wish to provide information to us or do not wish to consent to the uses described in this Privacy Policy, please do not use the Site or supply the requested information to us.  

      1. Managing Your Information or Deleting Your Account. You may access or update your account at any time by signing in to the Site and clicking on your account settings page. You may delete your account by contacting us at

      1. Right to Access Specific Information and Data Portability Right. You have the right under the CCPA to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months.  Once we receive and confirm your verifiable consumer request, we will disclose to you:
    • The categories of personal information we collected about you.
    • The categories of sources for the personal information we collected about you.
    • Our business or commercial purpose for collecting or selling that personal information.
    • The categories of third parties with whom we share that personal information.
    • The specific pieces of personal information we collected about you (also called a data portability request).
    • If we disclosed your personal information for a business purpose, the business purpose for which the personal information was disclosed, and the personal information categories that each category of recipient obtained.
    • If applicable, (1) the categories of personal information we have sold; (2) the categories of personal information that we sold about you and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each category of third parties to whom the personal information was sold.

      1. Right to Delete. You have the right under the CCPA to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.  Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.  

    We may deny your deletion request if retaining the information is necessary for us or service provider(s) to:

    • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
    • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
    • Debug products to identify and repair errors that impair existing intended functionality.
    • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
    • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
    • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
    • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
    • Comply with a legal obligation.
    • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

  • Right to Opt-Out.  If you are 16 years of age or older, you have the right under the CCPA to direct us not to sell your personal information at any time (the “right to opt-out”).  We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age.  Consumers who opt-in to personal information sales my opt-out of future sales at any time.

  • To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by sending us an e-mail at  Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.  However, you may change your mind and opt back in to personal information sales at any time by sending us an e-mail at  We will only use personal information provided in an opt-out request to review and comply with the request.

  • Exercising Your Rights.  To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

  • Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.  You may also make a verifiable consumer request on behalf of your minor child.  

    You may only make such a request for access or data portability twice within a 12-month period.  The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

    We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

    We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response electronically.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

    We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

  • Non-Discrimination.  We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
    • Deny you goods or services.
    • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
    • Provide you a different level or quality of goods or services.
    • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

    However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices or giveaways in exchange for the collection of your personal information. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. We currently provide the following financial incentives: 

    • Refer a Friend:
    • Birthday Club:
    • Street Team:

    Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

      1. Online Tracking Choices. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and Services (particularly those that require sign-in) may not function properly if your cookies are disabled. Similarly, if you choose to delete session objects from our site, you may not be able to access and use all or part of the site or benefit from some or all of the information offered. 

    Some web browsers incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a user does not want to have the user’s online activity and behavior tracked.  If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about that browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform.  For this reason, many websites, including Blenders, do not respond to DNT signals.

      1. Location Information. You may be able to change the settings on your computer or mobile device to prevent it from providing us with any location data, such as your IP address from which we may infer your general location.  

  • We do not review for accuracy or update your information regularly, but encourage you to access, review and update your personal information at any time through your account with us. To request a copy of your personal information and data or for assistance regarding updating or canceling your account, or deleting your personal information, contact us at:  We will respond to your request as soon as reasonably possible after verifying your authority to make such requests. Your requests for personal information deletion are subject to Section 4 and we will delete your personal information within a reasonable time.

      1. We use certain physical, managerial, and technical safeguards designed to preserve the security of the personal and other information we maintain in connection with your use of the Site. For example, when you enter personal information, we encrypt the transmission of that information using secure socket layer technology (SSL) or similar technologies. This, however, does not guarantee that your information may not be accessed, disclosed, altered, or destroyed by any breach of our physical, technical or managerial safeguards. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and will notify you, as appropriate, in accordance with pertinent laws and regulations.

      1. Personal information collected by the Site is stored in operating environments that are safeguarded against access by the public and protected from access internally by physical and technical security measures. While these measures are helpful to safeguard your personal information after we receive it, no transmission of data over the internet can be guaranteed to be 100% secure.

  • The Site contains links to other sites, including links to Social Media. We are not responsible for any of the content of other linked websites. We are also not responsible for the privacy practices and the terms and conditions of use for any external websites. The linked sites may collect personal information from you that is not subject to our control. The data collection practices of linked sites will be governed by that site's privacy policy.

  • California Civil Code § 1798.83 permits users who are California residents to obtain from us once a year, free of charge, a list of third parties to whom we have disclosed personal information (if any) for direct marketing purposes in the preceding calendar year.  If you are a California resident and you wish to make such a request, please send an e-mail with “California Privacy Rights” in the subject line to



    While the Site is not intended for anyone under the age of 18, if you are a California resident who is under age 18 and you are unable to remove publicly-available content that you have submitted to us, you may request removal by contacting us at:  When requesting removal, you must be specific about the information you want removed and provide us with specific information, such as the URL for each page where the information was entered, so that we can find it.  We are not required to remove any content or information that: (1) federal or state law requires us or a third party to maintain; (2) was not posted by you; (3) is anonymized so that you cannot be identified; (4) you don’t follow our instructions for removing or requesting removal; or (5) you received compensation or other consideration for providing the Content or information.  Removal of your content or information from the Site does not ensure complete or comprehensive removal of that content or information from our systems or the systems of our service providers. We are not required to delete the content or information posted by you; our obligations under California law are satisfied so long as we anonymize the content or information or render it invisible to other users and the public.


  • Because our privacy practices and privacy law necessarily evolve over time, we reserve the right to revise this Privacy Policy from time to time in our sole discretion, upon notice to you such as by posting updated Privacy Policy on the Site, sending you an email to your account email, or by any other reasonable means. You should periodically review this Privacy Policy to ensure that you are familiar with the most current version. Your continued use of the Site after the Effective Date posted above will constitute your acceptance of the updated Privacy Policy.

  • If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described in this Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at 


    Phone: +1 866-256-1196


    Postal Address: Blenders Eyewear 

    4683 Cass St.  

    San Diego, CA 92109

    ATTN: Privacy Policy

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