Unsure whether to name himself CEO of Glasses or COO of Sight, we've named Jordan Chief Content Officer, tapping one of the internet's most influential storytellers to shape our creative future.
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Meet Jordan
A few years ago, Jordan was a kid from Oceanside, California sleeping in his car in a parking lot. He had just walked away from a baseball career. He had no plan. Fast forward to today and TIME has named him to the TIME100 Creators list. Deadline named him one of 15 creators who will change the game in 2026. He was nominated for Storyteller of the Year at the TikTok Awards. He has worked alongside Tom Holland, Kevin Hart, Halle Berry, and Donald Glover. He is now the Chief Content Officer at Blenders Eyewear just a few miles south of that parking lot he slept in.
Frequently asked questions
Why is Jordan “the Stallion”?
It was a joke during his college baseball days because of the heavy weight he was squatting in the gym. At the time, the rapper Megan Thee Stallion was rapidly rising to fame, and Howlett used the nickname on his profiles but forgot to change it before he started making viral videos.
How did the whole Jordan and Blenders thing come about?
Jordan lives near Blenders and throws glasses as a serious hobby, it was only a matter of time.
Why is Jordan wearing a suit?
Someone once said: fake it til you make it.
If I come to a Blenders store, can I meet Jordan?
No guarantees but he frequents the stores so you might get lucky.
How old is Jordan?
Younger than you think.