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$89
4.7
Rated 4.7 out of 5 stars
3,414 Reviews

COACH PRIME’s back in Boulder for his biggest season yet — and "You Gotta Believe" we're ready! An exclusive collaboration with Deion Sanders, 'PRIME 21 - Gold' scores with a bold monochromatic look that, like PRIME himself, "AINT HARD 2 FIND." The shades show out with a crystal gold frame and a gold mirrored PureBlend™ Lens for superior scratch resistance and clarity. Metallic 'PRIME' and 'WE COMING' temple badging rounds out this salute to a sports icon.

Ready to experience the 'DX' difference?

  • Gender: Unisex
  • Frame: Gloss Crystal Gold
  • Lens Polarized PureBlend™ Gold Mirror
  • UV Rating: 100% UV Protection
  • Fit / Size: Medium - Large
  • Vibe: Iconic
  • In the Box: Premium Faux Leather Case, Microfiber Pouch & Sticker Pack
....
Why we made it.

COACH PRIME’s arrival in Boulder put the college football world on notice. Why shouldn’t his shades make a statement, too? We designed these bold-and-gold sunglasses to break the internet. (Mission accomplished.)

Deluxe, right down to the frame.

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.

Upgraded Frame Design

‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever. 

Added Metal Core

Flexible arms with a metal wire core increase adjustability without sacrificing integrity. 

Premium Materials

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.

Naked eye
PureBlend™
PureBlend™ Lens

PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.

Superior scratch resistance
Comfortable, lightweight fit
All-world clarity and durability
100% UVA/UVB protection
Product Review
4.7
Rated 4.7 out of 5 stars
3,414 Reviews
4.7
Rated 4.7 out of 5 stars
Based on 3,414 reviews
Total 5 star reviews: 3.1k Total 4 star reviews: 107 Total 3 star reviews: 37 Total 2 star reviews: 28 Total 1 star reviews: 192
92%would recommend this product
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3,414 reviews
  • Kim K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    16 seconds ago
    Shine bright

    Like a diamond

  • Timothy M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    We here

    I’m here you seeeee me.!

  • Anthony J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Prime Gold

    I think I rock these better than Prine himself!

  • Debra F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    VERY nice!

    Super classy and a good fit!

  • Josh W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Prime 21 Gold

    Badass

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