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COACH PRIME’s back in Boulder for his biggest season yet — and "You Gotta Believe" we're ready! An exclusive collaboration with Deion Sanders, 'PRIME 21 - Gold' scores with a bold monochromatic look that, like PRIME himself, "AINT HARD 2 FIND." The shades show out with a crystal gold frame and a gold mirrored PureBlend™ Lens for superior scratch resistance and clarity. Metallic 'PRIME' and 'WE COMING' temple badging rounds out this salute to a sports icon.
Ready to experience the 'DX' difference?
COACH PRIME’s arrival in Boulder put the college football world on notice. Why shouldn’t his shades make a statement, too? We designed these bold-and-gold sunglasses to break the internet. (Mission accomplished.)
You better believe we are back this year, bolder and better.
I think these are the best so far!
They r amazing .. better then I even thought
I've always been a fan of Coach Prime so when these Gold Shades came out I had to have them. My wife brought them for my birthday and I love them. Worth whatever she paid for them. They look and fit good. My students started calling me Coach Prime. Gotta get more colors now.
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.
‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever.
Flexible arms with a metal wire core increase adjustability without sacrificing integrity.
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.
PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.
Like a diamond
I’m here you seeeee me.!
I think I rock these better than Prine himself!
Super classy and a good fit!
Badass