Get PRIMED for game day with the official 2024 COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit.
"You better believe we are back this year, bolder and better."
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.
‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever.
Flexible arms with a metal wire core increase adjustability without sacrificing integrity.
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.
PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.
Love them super clean I have all of them and these are by far my favorite
Love how they look and how they feel, the gold is beautiful.. Ain’t hard to find!
the White prime 21 glasses are a clean look for the prime line. the white and gold look great in the sunshine!
Very cool shades. Classy..just like Deion, stand out-just like Deion. Complimentary- just like Deion...NEED I SAY MORE, YOU CRUSHED IT...and yes GO BUFFS!!!!
Strong construction, quality materials and very stylish.
