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$53 $89 40%
5.0
Rated 5.0 out of 5 stars
194 Reviews

Get PRIMED for game day with the official COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit. 

  • GenderUnisex
  • FrameGloss White
  • LensPolarized PureBlend™ Gold Mirrored
  • UV Rating100% UV Protection
  • Fit / SizeMedium - Large
  • VibeIconic
  • In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack
....
Why we made it.

The PRIME 21 in White blends versatility with CU pride, perfect for white-out games or complementing a black-and-gold look, embodying Deion’s "I Believe" spirit.

Be Seen. Be Loud.
Turn up the volume in the sunglasses that started a movement. Born of inspiration, not imitation, this bold original is made for showing up, showing out, and never holding back.
Premium Details
Signature Blenders touches include a metal lens pin and metal Life in Forward Motion temple stripes, reminding you to make the most of every day.
Iconic Style
Colorful. Confident. Iconic. This single-lens look makes the ultimate style statement with an unapologetically bold, oversized design.
Lightweight and Durable
Forget compromises. This iconic Blenders style is considerately designed for a superior lightweight fit while still offering reliability you can count on sun up to sun down.
Metal Core
A metal wire core in each temple enhances fit and flexibility for all-day comfort.
Naked eye
PureBlend™ Lens
PureBlend™ Lens

PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.

Superior scratch resistance
Comfortable, lightweight fit
All-world clarity and durability
100% UVA/UVB protection
Product Review
5.0
Rated 5.0 out of 5 stars
194 Reviews
5.0
Rated 5.0 out of 5 stars
Based on 194 reviews
Total 5 star reviews: 191 Total 4 star reviews: 1 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 0
99%would recommend this product
Slide 1 selected
194 reviews
  • Victoriano
    I recommend this product
    Rated 5 out of 5 stars
    3 hours ago
    5 Stars

    Very pleased with the eye wear! The fit very comfortable and are very stylish 👌

  • Joshua
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 hours ago
    5Star

    Feels good on my face very sporty makes me feel good when I wear them lots of comments ☺️

  • Roy A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    LOVE thes White Primes!!!

    super comfortable and love the nice case it comes with

  • Prime Neon E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    I knew it 0.21 seconds in!...So Prime, Even the Sun Throws Shade

    Listen, if you're trying to just blend in—these ain’t for you. But if you're tryna channel that Coach Prime swagger, step aside, baby. The Blenders x Coach Prime 21 collab didn’t come to play—it came to DOMINATE.

    First off, the fit? Clean. Like freshly cut turf under stadium lights. These shades hug your face like Deion hugs the sideline after a pick-six. Whether you’re strutting through the airport, coaching from the sidelines, or just dodging exes at Whole Foods, these sunnies got your back (and your eyes).

    Lenses? Reflective enough to block out negativity, haters, AND the scoreboard if your team’s not winning. (But let’s be honest—you’re Coach Prime now, you’re always winning.)

    Style? If confidence were a pair of shades, this would be it. A little flashy, a lot bold, and 100% “I’m HIM” energy. These glasses don’t whisper. They announce. Loudly. Like a pep talk from Prime himself.

    In conclusion:

    🕶️ Style: 11/10

    ☀️ UV Protection: Basically sunglasses with a PhD

    🔥 Swagger Factor: Prime Time-level

    Buy ‘em, wear ‘em, and remember: You look good, you feel good. You feel good, you play good. You play good... you GET PAID.

    #StayBlended #CoachPrimeVibesOnly

  • Allison J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Perfect for him

    My husband has brought up the shades on a couple of occasions but never more than that. I bought him this pair for his birthday and he really loves them, although he is paranoid to lose or break them.

    I thinks he looks amazing with them on. I love him in them.