Women's Collection Launch
Women's Collection Launch
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All-New ‘Apex’ Sport Sunglasses Launch
All-New ‘Apex’ Sport Sunglasses Launch
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2024 Women's Polarized Sunglasses Guide
2024 Women's Polarized Sunglasses Guide
Benefits of Wearing Polarized Sunglasses The last time you touched up a scenic photo on your smartphone or laptop computer, did you see an “auto enhance” or “auto adjust” option?... Read more...
2024 Women's Sunglasses Buying Guide
2024 Women's Sunglasses Buying Guide
Important Factors When Buying Women’s Sunglasses The right sunglasses stand out as an important defense against ultraviolet (UV) rays that can cause both short- and long-term eye damage, according to... Read more...
2024 Men's Polarized Sunglasses Guide
2024 Men's Polarized Sunglasses Guide
What Are The Best Polarized Sunglasses For Men? Polarized sunglasses styles for men enhance eyesight in endless ways: They reduce glare, boost colors and make daytime driving easier.1 Blenders Eyewear... Read more...
2024 Men's Sunglasses Buying Guide
2024 Men's Sunglasses Buying Guide
With summer comes sunshine, and inevitably, exposure to ultraviolet (UV) rays and glare. In the market for a new pair of shades? Keep eye protection, comfort, and of course, style, in mind.... Read more...
PRIME Shades Become Sensation as Colorado Outlasts Colorado St.
PRIME Shades Become Sensation as Colorado Outlasts Colorado St.
"When I talk to grown-ups, I take my hat and my glasses off.” It was the quote heard around college football nation — and the shade that launched a sunglasses... Read more...
Shop COACH PRIME's Sunglasses From the Nebraska-Colorado Game
Shop COACH PRIME's Sunglasses From the Nebraska-Colorado Game
“I Believe.” It’s on the lining of the bespoke suits COACH PRIME’s team wore to their home opener against Nebraska, and now, it’s not only the players believing. It’s the... Read more...
Shop the Sunglasses COACH PRIME Wore in the Colorado-TCU Game
Shop the Sunglasses COACH PRIME Wore in the Colorado-TCU Game
COACH PRIME entered his inaugural season as Colorado’s head man with a bold vision and a determination to defy the skeptics.  So far, so good. A three-touchdown underdog coming into... Read more...
‘Oracle Red Bull Racing Collection,’ Now Available
‘Oracle Red Bull Racing Collection,’ Now Available
Stand Out, Never Stand Still with the ALL-NEW ‘Oracle Red Bull Racing Collection,’ featuring sunglasses inspired by the 2022 World Constructors' Champions and fueled by the power of our PureBlend... Read more...
Best Sunglasses for Baseball
Best Sunglasses for Baseball
What's up, ballers! We all know baseball is a game that requires skill and precision. As a player, you need quick reactions, excellent hand-eye coordination, and top-notch vision to make... Read more...
Nathan Florence 'Lightning Vision' Signature Series, Now Available
Nathan Florence 'Lightning Vision' Signature Series, Now Available
Send it in style with pro surfer Nathan Florence’s 'Lightning Vision' Signature Series sunglasses. Inspired by the fearless, fun-loving Florence brother, these shades are the first to offer the performance-focused features of... Read more...