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PRIME 21 - Gold$89COACH PRIME’s era in Colorado is in full swing — and “You Gotta Believe” we’re still bringing the heat. An exclusive collab with Deion Sanders, 'PRIME 21 - Gold' scores with a bold monochromatic look that, like PRIME himself, "AINT HARD 2 FIND." These shades flex a crystal gold frame paired with a gold mirrored PureBlend™ Lens for top-tier scratch resistance and clarity. Metallic ‘PRIME’ and ‘WE COMING’ temple badging seal the deal on this tribute to a sports icon. Ready to experience the 'DX' difference? Gender: Unisex Frame: Gold Lens: Polarized PureBlend™ Gold Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details
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Slate Shadow$41 $59 -30%All smiles. No limits! That’s the M.O. every time you greet the day with ‘Slate Shadow.’ You’ll be looking and feeling your finest thanks to the lightweight, durable materials and maximum coverage of these full-shield sunglasses. A crystal gray frame is joined by adjustable nose pads and temple tips for all-day style and comfort. Everything’s capped by the power of our PureBlend™ Lens, offering superior scratch resistance and optical clarity. Lightweight, high performance frame Scratch Resistant PureBlend™ Lens Adjustable Nose Pads Adjustable and Rugged, Non-slip Temple Tips 100% UVA/UVB Protection Polarized Silver Lens ☀︎ Bright Light VLT: 12% Non-Polarized Silver Lens ☀︎ Bright Light VLT: 15% ... More Details
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Matte Black$79'Pacer Matte Black' has a streamlined look that laps the competition — all matte black with a matching smoke lens for a stealthy vibe. But where 'Pacer' truly goes the distance is with its performance. These sport sunglasses offer a lightweight design and a wraparound, polarized PureBlend™ Lens for enhanced clarity and scratch resistance. Adjustable nose pads and temple tips add all-day comfort as you seek your next PR. Gender Unisex Frame: Matte Black Lens Color Polarized PureBlend™ Smoke UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Sport In the Box Microfiber Pouch & Sleeve ... More Details
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Good Night$79We built the Good Night Midnite as a bold nod to our roots. Signature purples and deep blues collide with hand-painted black tortoise over a custom fade that doesn’t go unnoticed. Every detail is thoughtfully placed, from gradient lenses to hidden slogans and standout packaging. This isn’t just a limited drop — it’s a statement! Gender Unisex Frame Gloss Multi-Tort Lens PureBlend™ Blue/Pink Gradient (Non-Polarized) UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Lifestyle In the Box Premium Case & Microfiber Pouch ... More Details
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Keep A Breast$89Make a bold statement with purpose. Created in partnership with the Keep-A-Breast Foundation, these limited edition sunglasses pair meaningful impact with stand-out style. The design features a vibrant gloss transparent pink frame enhanced by dynamic color-blocking, paired seamlessly with deep navy non-polarized PureBlend™ lenses that offer crisp visual clarity and full UV protection. Look closely at the temples to reveal a custom-designed Keep-A-Breast wire core running through the transparent arms, perfectly complemented by metallic blue logo hits for a polished, high-contrast finish. Gender: Women's Frame: Gloss Pink Color-Blocked Lens: PureBlend™ Navy (Non-Polarized) UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Lifestyle In the Box: EVA Case & Microfiber Pouch ... More Details