Prime 21
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Prime 21 - Gold$89Prime 21 Gold brings a premium edge to Metal Millenia with matte gold plating and a bold gold mirror PureBlend™ lens. Brown-and-gold tortoise temple tips add depth, while signature Prime details complete this statement-making look. Gender : Unisex Frame : Matte Gold Lens : Polarized PureBlend™ Gold Mirror UV Rating : 100% UV Protection Fit / Size : Medium-Large Vibe : Lifestyle In the Box : EVA Case & Microfiber Pouch ... More Details -
Inspired by Coach Prime’s signature style on and off the water, bold pops of red meet black tortoise, complemented by a touch of PRIME gold. ANSI-rated, polarized red mirror lenses cut glare and keep your vision sharp, while the wraparound fit stays secure through it all. Rubberized nose pads add comfort and control when the day picks up. From the water to everything after, this pair keeps you sharp and ready. Gender Unisex Frame Gloss Tort Lens Polarized PureBlend™ Red Mirror UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box EVA Case & Microfiber Pouch ... More Details -
Prime 21$79Inspired by Coach Prime’s time on the water, the Prime 21 - Black is a clean look with serious performance. ANSI-rated protection and polarized lenses cut glare and keep your vision clear, whether you’re casting lines or moving through the day. The wraparound fit stays locked in, while rubberized nose pads add comfort and grip where it counts. No extra noise. Just a pair that works every time you put it on. Gender Unisex Frame Matte Black Lens Polarized PureBlend™ Gold Mirror UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box EVA Case & Microfiber Pouch ... More Details -
PRIME 21 - Black$89"Look good, feel good, play good." COACH PRIME says it — now take it to heart by copping 'PRIME 21 - Black.' These 'Millenia DX' shades score big with a polarized PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit and feel. But where 'PRIME 21' truly dominates is the details. Gold-tone hardware and a glossy interior contrast the matte-black frame. And in a nod to the Hall of Famer's undefeated work ethic, metallic 'PRIME' and 'WE COMING' badges grace the temples, reminding you to make today your best day. Ready to experience the 'DX' difference? Gender: Unisex Frame: Matte Black Lens Polarized PureBlend™ Smoke Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
PRIME 21 - Gold$89COACH PRIME’s era in Colorado is in full swing — and “You Gotta Believe” we’re still bringing the heat. An exclusive collab with Deion Sanders, 'PRIME 21 - Gold' scores with a bold monochromatic look that, like PRIME himself, "AINT HARD 2 FIND." These shades flex a crystal gold frame paired with a gold mirrored PureBlend™ Lens for top-tier scratch resistance and clarity. Metallic ‘PRIME’ and ‘WE COMING’ temple badging seal the deal on this tribute to a sports icon. Ready to experience the 'DX' difference? Gender Unisex Frame Gold Lens Polarized PureBlend™ Gold Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
Go bolder with the official COACH PRIME sunglasses,'PRIME 21 - Color Block.' These iconic, special-edition 'Meister X2' shades sport the superior scratch resistance of our polarized PureBlend™ Lens and a metal core for an enhanced fit. Designed in collaboration with Deion Sanders, all the exclusive details are present — including the signature PRIME 21 logo on each temple and "IT’S PERSONAL" emblazoned on the frame’s brow. And the best part? The color-blocked blitz of black and white is accented by metallic gold in a salute to COACH PRIME and Colorado fans everywhere. Gender Unisex Frame Gloss White with Black Color Blocking Lens Polarized PureBlend™ Smoke Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
PRIME 21 - Tort$89This isn’t just a frame — it’s a statement. Kingpin is a futuristic frameless shield designed in exclusive collaboration with Coach Prime, and it's here to disrupt the sidelines. That sleek silver mirror lens? Iconic. The tortoise fade? Untouchable. Every angle, every detail, engineered for bold moves and bigger moments. Lightweight, polarized, and packed with purpose, the Prime 21 - Tort brings Prime’s game-day swagger to your everyday flex. Gender Unisex Frame: Gloss Tort Fade Lens Color Polarized PureBlend™ Silver Mirror UV Rating:100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Premium Faux Leather Case, Microfiber Pouch, & Sticker ... More Details -
PRIME 21 - White$89Get PRIMED for game day with the official COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit. Gender Unisex Frame Gloss White Lens Polarized PureBlend™ Gold Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
Spend the season in Forward Motion with the official COACH PRIME sunglasses, 'PRIME 21 - Black/Gold.' These iconic, special-edition 'Meister X2' shades sport exclusive details inspired by Deion Sanders, including the signature PRIME 21 logo on each temple and "AIN’T HARD 2 FIND" emblazoned on the brow. Crystal black and metallic gold colors will have you looking and feeling good from the tailgate to the post-game. And since 'PRIME 21 - Black/Gold' features our premium, polarized PureBlend™ Lens, you’ll enjoy superior scratch resistance and reduced glare from sun up to sun down. Gender: Unisex Frame: Gloss Crystal Black Lens: Polarized PureBlend™ Gold Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
This is the power move. The Prime 21 - Black/Gold Kingpin fuses blacked-out style with gold-dripped detail. A futuristic frameless shield built in Coach Prime’s image: bold, relentless, undeniable. From premium logo hits to exclusive Prime packaging, every element radiates greatness before you even put ‘em on. Gender Unisex Frame: Gloss Black & Transparent Gold Lens Color Polarized PureBlend™ Gold Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Premium Faux Leather Case, Microfiber Pouch, & Sticker ... More Details -
Prime 21 – Black/Pink Mod channels fearless energy and Coach Prime’s signature flair into a limited-edition drop that honors the fight against breast cancer and 100% of profits go back to Keep A Breast. With radiant rose gold accents, a polarized PureBlend™ lens, and fearless design, this pair makes a bold statement, on and off the field. Created in collaboration with Coach Prime, this release stands for more than style. It’s a tribute to resilience, powered by purpose and pride. Gender Unisex Frame Matte Black & Transparent Pink Lens Color Polarized PureBlend™ Pink Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box: Premium Faux Leather Case & Microfiber Pouch ... More Details
