New Arrivals

New Arrivals

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  • New Arrivals
  • Prime 21 - #2f2e2c-#d7cd64
    Prime 21 - #4e3a28-#75522f
    Prime 21 - #2f2f2f-#212121
    Prime 21 - #60656a-#b6b7b8
    Prime 21 - #454f70-#2e9fcc
    Prime 21
    $79

    (12)

    Inspired by Coach Prime’s time on the water, the Prime 21 - Black is a clean look with serious performance. ANSI-rated protection and polarized lenses cut glare and keep your vision clear, whether you’re casting lines or moving through the day. The wraparound fit stays locked in, while rubberized nose pads add comfort and grip where it counts. No extra noise. Just a pair that works every time you put it on. Gender Unisex Frame Matte Black Lens Polarized PureBlend™ Gold Mirror UV Rating 100% UV Protection Fit / Size Medum-Large Vibe Lifestyle In the Box EVA Case & Microfiber Pouch ... More Details
  • Good Night - #534e51-#797ea7
    Good Night - #363636-#242424
    Good Night - #524840-#4f6251
    Good Night - #cacbbe-#2d2d2c

    (22)

    We built the Good Night Midnite as a bold nod to our roots. Signature purples and deep blues collide with hand-painted black tortoise over a custom fade that doesn’t go unnoticed. Every detail is thoughtfully placed, from gradient lenses to hidden slogans and standout packaging. This isn’t just a limited drop it’s a statement! Gender Unisex Frame Gloss Multi-Tort Lens PureBlend™ Blue/Pink Gradient (Non-Polarized) UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Lifestyle In the Box Premium Case & Microfiber Pouch ... More Details
  • Tropical Current - #51a9b2-#6ec7dd
    Tropical Current - Blue
    Tropical Current - Black
    Tropical Current - Black
    Tropical Current - Silver
    Tropical Current - #373635-#6f1b40
    Tropical Current - Gold

    (28)

    Tropical Current was inspired by sun-soaked travels and the shifting colors of the ocean. A Polarized PureBlend™ Blue Mirror lens anchors the look, while teal to clear temples flow together to mimic the movement of tropical waters. Finished with gloss silver hardware throughout, it delivers a premium, polished feel built for summer days, coastal escapes, and standout style wherever the current takes you. Gender : Unisex Frame : Gloss Transparent Teal Lens : Polarized PureBlend™ Blue Mirror UV Rating : 100% UV Protection Fit / Size : Medium-Large Vibe : Lifestyle In the Box : Microfiber Pouch ... More Details
  • Golden - #91918d-#2a2929
    Golden - #a49c90-#403f40
    Golden - #5a5a5a-#2b2b2b
    Golden - #3f3e3b-#684c3b
    Golden - #c19d8b-#ffd1a8
    Golden - #96725a-#dd6435
    Golden - #666666-#464545
    Golden
    $89

    (24)

    Golden is a classic colorway designed to last. Matte gold plating across the frame and temples delivers a premium, timeless look. Paired with polarized PureBlend™ smoke gradient lenses for everyday versatility. Easy to dress up or down, it’s a high-quality staple. Gender Unisex Frame Matte Gold Lens Polarized PureBlend™ Gradient Smoke UV Rating 100% UV Protection Fit / Size Small-Medium Vibe Lifestyle In the Box Microfiber Pouch ... More Details
  • Berry Loud - #c596c1-#ae7fad
    Berry Loud - Pink
    Berry Loud - Black
    Berry Loud - Tortoise
    Berry Loud - Silver
    Berry Loud - Purple
    Berry Loud - #9f8f8e-#5dd7c7

    (18)

    Berry Loud was made to turn the volume all the way up. Featuring a new plum gradient polarized lens and a bold fade of violet, blue, and clear across the temples, it draws straight from nature’s most vibrant tones. Finished with gloss silver hardware, this pair is loud, confident, and adventure-ready. Gender Women's Frame Gloss Crystal Clear Lens Polarized Plum Gradient UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box Microfiber Pouch  ... More Details
  • Berry Loud - Pink
    Berry Loud - Pink
    Berry Loud - Tortoise
    Berry Loud - Tortoise
    Berry Loud - Black
    Berry Loud - Blue
    Berry Loud - #5b565b-#a56a9e

    (19)

    Berry Loud delivers a monochromatic color story inspired by nature’s deeper tones. A transparent purple frame with a subtle light-to-dark fade is paired with polarized plum gradient lenses for a cohesive, easy-wearing look. Designed to feel bold yet effortless, it’s a natural everyday favorite. Gender Women's Frame Gloss Transparent Plum Fade Lens Polarized Plum Gradient UV Rating 100% UV Protection Fit / Size Small-Medium Vibe Lifestyle In the Box Microfiber Pouch ... More Details
  • Tropical Current - #41bcbc-#2b2b2b
    Tropical Current - Black
    Tropical Current - Green
    Tropical Current - Grey
    Tropical Current - Silver
    Tropical Current - Red
    Tropical Current - Silver

    (14)

    Inspired by overseas travel and tropical destinations, Tropical Current pairs a gloss transparent teal frame with a crystal clear fade for a fresh pop of color. Polarized smoke gradient lenses cut through glare while keeping the look versatile and easy to wear. It’s a laid-back take on adventure that works anywhere the day takes you. Gender Men's Frame Gloss Transparent Teal Lens Polarized Smoke Gradient UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box Microfiber Pouch ... More Details
  • Tropical Current - Pink
    Tropical Current - #47aaa8-#333434
    Tropical Current - Green
    Tropical Current - Brown
    Tropical Current - Pink
    Tropical Current - Pink
    Tropical Current - Silver

    (7)

    Tropical Current was made for slowing down and soaking it in. A transparent teal frame with matte silver stripes delivers understated style, while spring-loaded hinges provide a comfortable, adaptive fit. Finished with polarized smoke gradient lenses, it’s ideal for lounging by the water or cruising through the day. Gender Unisex Frame Gloss Transparent Teal Lens Polarized Smoke Gradient UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box Microfiber Pouch ... More Details
  • Tropical Current - Tortoise
    Tropical Current - Pink
    Tropical Current - Black
    Tropical Current - Tortoise
    Tropical Current - #533b4f-#ac78a7
    Tropical Current - #419898-#5e797e
    Tropical Current - Tortoise

    (9)

    Tropical Current captures the colors of the sea with a transparent teal frame that fades to crystal clear at the temples. Polarized teal gradient lenses add a summery pop while staying easy to wear, and spring-loaded hinges ensure all day comfort. Built for warm days, long wear, and laid-back adventure. Gender Women's Frame Gloss Transparent Teal Lens Polarized Teal Gradient UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box Microfiber Pouch ... More Details
  • Berry Loud - Silver
    Berry Loud - Black
    Berry Loud - Silver
    Berry Loud - Pink
    Berry Loud - #62626f-#6c8aae
    Berry Loud - #22475e-#a279a0
    Berry Loud - #3f696f-#565858

    (5)

    Berry Loud brings a confident pop of color to a clean, everyday silhouette. A gloss blue frame paired elegantly with polarized plum gradient lenses, while handmade acetate temple tips in a multi-tortoise pattern add depth and personality. It’s an easy way to introduce bold color into any moment. Gender Women's Frame Gloss Blue Lens Polarized Plum Gradient UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box Microfiber Pouch ... More Details
  • Tropical Current - Black
    Tropical Current - Tortoise
    Tropical Current - Tortoise
    Tropical Current - Green
    Tropical Current - #983937-#545454
    Tropical Current - #5b545b-#859eb2
    Tropical Current - #40868c-#5f7d81

    (2)

    Tropical Current channels the movement of the ocean through clean lines and high quality materials. A crystal clear frame paired with handmade acetate temples delivers a premium feel, while polarized teal gradient lenses cut glare with ease. It’s the perfect go to pair when you want effortless style inspired by the coast. Gender Women's Frame Gloss Crystal Clear Lens Polarized Teal Gradient UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box Microfiber Pouch ... More Details
  • Prime 21 - Gold - #c3b48f-#dad069
    Prime 21 - Gold - #96c8c4-#ff6283
    Prime 21 - Gold - #5d7289-#50cede
    Prime 21 - Gold - #252423-#2b2b2b
    Prime 21 - Gold - #bababa-#b4b8b8

    (6)

    We created this style to bring everything people love about the Prime 21 – Gold into a smaller, more wearable fit. Featuring the iconic gold frame and lenses, Prime logos throughout the design, and premium Prime packaging, it delivers the same bold presence in a size built for smaller faces and all-day comfort. Finished with the “WE COMING” message on the temple tip, this pair is designed to hype you up, make a statement, and remind you to believe every time you put them on. Gender Unisex Frame Gloss Transparent Gold Lens Polarized Gold Mirrored UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Iconic In the Box  Premium Faux Leather Case, Microfiber Pouch ... More Details

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