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This is the power move. The Prime 21 - Black/Gold Kingpin fuses blacked-out style with gold-dripped detail. A futuristic frameless shield built in Coach Prime’s image: bold, relentless, undeniable. From premium logo hits to exclusive Prime packaging, every element radiates greatness before you even put ‘em on. Gender Unisex Frame: Gloss Black & Transparent Gold Lens Color Polarized PureBlend™ Gold Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Premium Faux Leather Case, Microfiber Pouch, & Sticker ... More Details
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Black Quartz$89The 'Onyx Black Quartz' brings a bold, modern aesthetic with its deep black crystal frame and gradient polarized lenses. Designed for those who embrace sleek, effortless style, these shades make a statement from day to night. Gender Unisex Frame Gloss Black Quartz Lens Color Polarized PureBlend™ Smoke Gradient UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Lifestyle In the Box Microfiber Pouch & Sticker Pack ... More Details
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Crystal$55 $79 -30%Elevate each day with ‘Crystal Mave X2.’ Featuring the iconic single-lens look that sparked a style movement, these fashionable shades stun from sun up to sun down. The mirrored polarized PureBlend™ Lens pops, and the crystal-clear aesthetic is punctuated by white pinstripes for extra flair. And don’t look past that stylish metal wire core — it enhances fit for greater comfort. Gender: Unisex Frame: Gloss Crystal Clear Lens Color: Polarized PureBlend™ Silver Mirrored UV Rating: 100% UV Protection Fit / Size: Small - Medium Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details
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Retro Red$89Unleash your inner icon with Jade in Retro Red. This sultry spin on the classic cat-eye drips with attitude. Handcrafted from premium acetate and painted in a red that commands attention, Retro Red is your ticket to being that girl — at brunch, on the beach, or lighting up a rooftop party. Style never settles. Neither should you. Gender Women Frame: Gloss Red Lens Color Polarized PureBlend™ Smoke Gradient UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Lifestyle In the Box Microfiber Pouch & Sticker ... More Details
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Silver Strike$69Blend Out with the bold look of 'Silver Strike Millenia X2.' This iconic single-lens style gets a stark, powerful tone-on-tone treatment — its crystal clear frame, silver mirrored lens, and gunmetal Life in Forward Motion stripes make a strong statement. The interior of these polarized sunglasses goes the extra mile with a silver metallic finish. Gender: Unisex Frame: Gloss Crystal Silver Lens Color: Polarized Silver Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details
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Silver Strike$55 $79 -30%Level up your performance with Canyon X2 Silver Strike — a sharp, futuristic frame designed to dominate. The silver mirror lens and semi-rimless build keep it ultra-light and aerodynamic, while the wraparound silhouette brings all-day intensity. Built for athletes, engineered for legends. Gender Unisex Frame: Gloss Crystal Silver Lens Color Polarized PureBlend™ Silver Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Microfiber Pouch & Sticker ... More Details
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Prime 21 – Black/Pink Mod channels fearless energy and Coach Prime’s signature flair into a limited-edition drop that honors the fight against breast cancer, with 100% of profits going back to Keep A Breast. With radiant rose gold accents, a polarized PureBlend™ lens, and fearless design, this pair makes a bold statement, on and off the field. Created in collaboration with Coach Prime, this release stands for more than style. It’s a tribute to resilience, powered by purpose and pride. Gender Unisex Frame Matte Black & Transparent Pink Lens Color Polarized PureBlend™ Pink Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box: Premium Faux Leather Case & Microfiber Pouch ... More Details
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Jet Black$79The perfect smoky eye, without the fuss. 'Rimini Jet Black' is dark, dramatic, and damn glam, with an iconic frameless shape and a premium PureBlend™ Lens. Gender Women Frame: Gloss Black Lens Color PureBlend™ Smoke (Non-Polarized) UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Microfiber Pouch & Sticker ... More Details
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PRIME 21 - White$89Get PRIMED for game day with the official COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit. Gender: Unisex Frame: Gloss White Lens: Polarized PureBlend™ Gold Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details
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Go bolder with the official COACH PRIME sunglasses, 'PRIME 21 - Color Block.' These iconic, special-edition 'Meister X2' shades sport the superior scratch resistance of our polarized PureBlend™ Lens and a metal core for an enhanced fit. Designed in collaboration with Deion Sanders, all the exclusive details are present — including the signature PRIME 21 logo on each temple and "IT’S PERSONAL" emblazoned on the frame’s brow. And the best part? The color-blocked blitz of black and white is accented by metallic gold in a salute to COACH PRIME and Colorado fans everywhere. Gender Unisex Frame Gloss White with Black Color Blocking Lens Polarized PureBlend™ Smoke Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details
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Spark Lime$69These sunnies in one word? Captivating. 'Buttertron Spark Lime' serves up sweet allure thanks to its bright, glossy crystal lime frame. The mirrored single-lens design is a statement-maker, and since it's polarized, nothing’s gonna dull your day. Gender Unisex Frame: Gloss Crystal Lime Lens Color Polarized Silver Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Microfiber Pouch & Sticker Pack ... More Details