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This is the power move. The Prime 21 - Black/Gold Kingpin fuses blacked-out style with gold-dripped detail. A futuristic frameless shield built in Coach Prime’s image: bold, relentless, undeniable. From premium logo hits to exclusive Prime packaging, every element radiates greatness before you even put ‘em on. Gender Unisex Frame: Gloss Black & Transparent Gold Lens Color Polarized PureBlend™ Gold Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Premium Faux Leather Case, Microfiber Pouch, & Sticker ... More Details -
Black Quartz$89The 'Onyx Black Quartz' brings a bold, modern aesthetic with its deep black crystal frame and gradient polarized lenses. Designed for those who embrace sleek, effortless style, these shades make a statement from day to night. Gender Unisex Frame Gloss Black Quartz Lens Color Polarized PureBlend™ Smoke Gradient UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Lifestyle In the Box Microfiber Pouch & Sticker Pack ... More Details -
Crystal$79Elevate each day with ‘Crystal Mave X2.’ Featuring the iconic single-lens look that sparked a style movement, these fashionable shades stun from sun up to sun down. The mirrored polarized PureBlend™ Lens pops, and the crystal-clear aesthetic is punctuated by white pinstripes for extra flair. And don’t look past that stylish metal wire core — it enhances fit for greater comfort. Gender: Unisex Frame: Gloss Crystal Clear Lens Color: Polarized PureBlend™ Silver Mirrored UV Rating: 100% UV Protection Fit / Size: Small - Medium Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Retro Red$89Unleash your inner icon with Jade in Retro Red. This sultry spin on the classic cat-eye drips with attitude. Handcrafted from premium acetate and painted in a red that commands attention, Retro Red is your ticket to being that girl — at brunch, on the beach, or lighting up a rooftop party. Style never settles. Neither should you. Gender Women Frame: Gloss Red Lens Color Polarized PureBlend™ Smoke Gradient UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Lifestyle In the Box Microfiber Pouch & Sticker ... More Details -
Silver Strike$69Blend Out with the bold look of 'Silver Strike Millenia X2.' This iconic single-lens style gets a stark, powerful tone-on-tone treatment — its crystal clear frame, silver mirrored lens, and gunmetal Life in Forward Motion stripes make a strong statement. The interior of these polarized sunglasses goes the extra mile with a silver metallic finish. Gender: Unisex Frame: Gloss Crystal Silver Lens Color: Polarized Silver Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Crystal Tort$79Canyon X2 in Crystal Tort brings the heat with a wild-meets-refined energy. The transparent tortoiseshell frame fuses sport and style, while the performance-driven wraparound design keeps your focus locked in. Topped off with PureBlend™ Polarized lens tech, this pair is built to go hard—on trails, roads, or wherever the day takes you. Style never takes a back seat, and neither should you. Gender: Unisex Frame: Gloss Tort Lens Color: Polarized PureBlend™ Smoke UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Microfiber Pouch & Sticker ... More Details -
Prime 21 – Black/Pink Mod channels fearless energy and Coach Prime’s signature flair into a limited-edition drop that honors the fight against breast cancer and 100% of profits go back to Keep A Breast. With radiant rose gold accents, a polarized PureBlend™ lens, and fearless design, this pair makes a bold statement, on and off the field. Created in collaboration with Coach Prime, this release stands for more than style. It’s a tribute to resilience, powered by purpose and pride. Gender Unisex Frame Matte Black & Transparent Pink Lens Color Polarized PureBlend™ Pink Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box: Premium Faux Leather Case & Microfiber Pouch ... More Details -
Jet Black$79The perfect smoky eye, without the fuss. 'Rimini Jet Black' is dark, dramatic, and damn glam, with an iconic frameless shape and a premium PureBlend™ Lens. Gender Women Frame: Gloss Black Lens Color PureBlend™ Smoke (Non-Polarized) UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Microfiber Pouch & Sticker ... More Details -
PRIME 21 - White$89Get PRIMED for game day with the official COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit. Gender Unisex Frame Gloss White Lens Polarized PureBlend™ Gold Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
Go bolder with the official COACH PRIME sunglasses,'PRIME 21 - Color Block.' These iconic, special-edition 'Meister X2' shades sport the superior scratch resistance of our polarized PureBlend™ Lens and a metal core for an enhanced fit. Designed in collaboration with Deion Sanders, all the exclusive details are present — including the signature PRIME 21 logo on each temple and "IT’S PERSONAL" emblazoned on the frame’s brow. And the best part? The color-blocked blitz of black and white is accented by metallic gold in a salute to COACH PRIME and Colorado fans everywhere. Gender Unisex Frame Gloss White with Black Color Blocking Lens Polarized PureBlend™ Smoke Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
Fog$69'Buttertron Fog' blends a crystal gray frame and rose gold mirrored lens for an impossibly chic aesthetic. And yes, they’re polarized, making them as perfect for the beach as they are for the festival scene. Gender: Unisex Frame: Gloss Crystal Gray Lens Color: Polarized Rose Gold Mirror UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details
